All search engines are doing it, even if their marketing strategy reiterates the opposite. When aggregated and processed by growingly intelligent algorithms, these details give the services actionable insights into things like shopping preferences as well as social and political biases, not to mention the exhaustive profiling of the person’s identity that spans their occupation, gender, age, and location. Tech giants are incessantly amassing data about users’ current interests based on what they search for.
The saying that there is no such thing as a free lunch fits this context more than precisely, with the fundamental trade-off being all about advertising. This article provides easy how-tos on changing the default search engine in the top web browsers used across the Mac ecosystem.Īlthough web search providers don’t charge users for enjoying their services, this is far from being a paradigm with no strings attached. How to change search engine in Mozilla Firefox on Mac.How to change search engine in Google Chrome on Mac.Change the default search engine in Safari.
